Cathryn Lavery and Allen Brouwer tell us about crushing a Kickstarter campaign, building a huge e-mail list, and working together to grow a business.
Today’s guests, Cathryn Lavery and Allen Brouwer, are founders of BestSelfCo and creators of The Self Journal, a powerful yet simple daily planner to help you structure your day, enjoy life, and reach your goals more quickly than you thought possible.
The Self Journal uses a 13-week roadmap system that helps you work backwards from your goals. Built in are moments for reflection and self-assessment. The philosophy is to take manageable, bite-sized pieces out of your goal until it is completed.
BestSelfCo launched and completed a Kickstarter campaign for The Self Journal in Summer 2015. The campaign had a $200,000 stretch goal, which they absolutely destroyed with pledges totaling $322,695.
We’re going to learn how these accountability partners became business partners, how BestSelfCo is trying to change the way you schedule, and how important it is to develop a huge mailing list. We’ll also get a step-by-step look at running a successful Kickstarter campaign.
In this episode, you’ll learn from Cat and Allen:
- The importance of accountability partners
- The value of small wins
- The benefit of structuring your goals in three-month intervals
- What it’s like to plan a Kickstarter with one prototype and a defined goal
- A step-by-step walkthrough of launching and completing a successful Kickstarter
- Strategies for getting e-mail subscriptions throughout and after your campaign
- The value of blogging on a platform, such as Medium, to target a new audience and leverage larger news outlets
- It’s better to promote yourself by providing value for free than promising value and providing nothing
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Resources mentioned in this episode:
Answers to Quickfire Q&A:
- If you could chat with anyone, dead or alive, who would it be and why?
- Cat: Elon Musk, because I’m fascinated and want to go to space.
- Allen: Tim Ferriss, because he absorbs so much from all the people that he’s interviewed, and I think he’s pulled out all those good traits from those people.
- Name a tool, app, or website that you can’t live without and why.
- Cat: I have two for this one. One is aText, an abbreviation binder for Mac. “It saves you so much time, it’s amazing.” The other is Byword, a minimal writing app that doesn’t have any distractions in it.
- Allen: Mine would have to be Slack. “It just makes life easy, especially when you’re working with a team.”
- Tell us something unique and interesting about you that not many may know.
- Cat: I’m ambidextrous.
- Allen: I’m dyslexic.
- What are the top three skills or characteristics that you look for in people you work with?
- Cat: I basically look for anything that I’m not good at or don’t like to do. “So that would generally be… the stuff that Allen does.”
- Allen: I need one skill. “Just take action and do it.”
- What is something you believe, but few others agree with you?
- Cat: I think maybe more people agree now than they used to, but I think that University is more optional. I studied architecture and now I’m doing something completely different.
- Allen: “I believe that your mind can control and change everything: if you’re sick, you have the power to get better; the state, where you are now, your mind can change to get you where you want to go … Just flip your mindset and what you’re thinking about, and you’ll no longer be in this state of misery.”
How to contact Cathryn and Allen:
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