Dayne tells us how blogging can help a business grow, how he has grown Ghost Blog Writers, and why he left his full-time job young to start the business.
Today’s guest, Dayne Shuda, is Founder of GhostBlogWriters.com. Dayne’s first job out of school was as a catalog manager for a large footwear catalog. He then started blogging on the side and today, Ghost Blog Writers has about 50 remote team members writing for business blogs.
We’re going to learn how Dayne started ghost writing for business blogs, why he quit his job to turn that into a business early, and how blogging can grow a business.
“Any time you provide someone with an answer – whether they find it through social media, email, search – if it helps them, your reputation as a blogger and as a website usually is a good one.” (click to tweet)
- 5:45 – After getting client #2: “Oh, this is what a business idea can be. Like, there’s actual demand for something. So it kinda had to hit me upside the head before I realized that it was potentially an idea.”
- 7:45 – Early 2012, Dayne saw a future ghost writing full-time. “I’m pretty young, I don’t really have a whole lot of responsibilities, if I’m going to do it, I think I should just jump into it and put my full attention to it.”
- 11:40 – Dayne’s main growth strategy was, “Practice what we preach.” The blog posts that GhostBlogWriters write for their own site have raised their Google Ranking for people searching about ghost writers, and Search is how they get most of their leads.
- 13:50 – What are some of the metrics that Dayne uses to measure the impact of blogging?
- For GhostBlogWriters.com, Dayne starts with revenue and then works backwards.
- Is the revenue growing? If yes, where are the leads coming from? In their case, it’s through people finding the website. Then, Dayne looks at traffic and keyword rankings on Google.
- Dayne also looks at individual posts to see what types of posts are working for each company
- 15:40 – Blogging seems to be working for Dayne: GhostBlogWriters launched in 2010, and traffic doubled every year for the first few years. Over the last few years, traffic has grown 50-60%. Over the past two years, revenue has gone up 30% and 40%, respectively.
- 18:35 – Currently, Dayne is exploring a targeted cold e-mail campaign to get more leads. After he finalizes the process, he plans to hire one or two people to take over the email marketing.
- 22:00 – Dayne’s blog-writing process involves:
- Identifying target reader or customer
- Identify questions the reader or customer might ask, or information they might be looking for
- GhostBlogWriters provides the best answers and information for the situation
- 22:45 – “I feel like any time you provide someone with an answer – whether they find it through social media, email, search – if it helps them, your reputation as a blogger and as a website usually is a good one.”
- 27:45 – “If you’re writing about something you care about, it’s definitely possible that some other people are going to care about that, but it’s much more likely that a practical advice type article will get more exposure.”
- 29:20 – Links to older posts – or external links to other posts, quotes and data – can be a good way to add value to a blog post. Dayne has never experienced readers leaving to visit a linked resource, and then not coming back.
- 31:15 – Companies with 200+ posts get more leads, but it can take a while to build up those posts. If you do 1-3 posts a week, you can improve your leads in just 1-3 years (while adding value to your existing customers).
- It’s not one size fits all, it’s just what’s best for your business and what you can handle.
- 35:55 – It’s good to come back and get on a regular schedule of promoting old posts, all the way back to the beginning, “sharing not just the title, but different lead-ins to the link that you’re sharing.”
- 38:50 – Quickfire Q&A
This episode was brought to you by Audible.com
The Go and Grow Podcast is supported by Audible.com.
You love listening to great content. So why not listen to your next book, instead of reading it?
Audible.com has over 180,000 titles to choose from for your iPhone, Android, or tablet.
Get your free audiobook download and free 30-day trial now at audibletrial.com/goandgrow.
Resources mentioned in this episode:
Answers to Quickfire Q&A:
- If you could chat with anyone, dead or alive, who would it be and why?
- Jackie Burke Jr., a golfer who won the Masters Tournament and PGA Championship in 1956.
- Name a tool, app, or website that you can’t live without and why.
- “I really don’t know what I would do without Gmail … I think sometimes I wake up at night and I have a bad dream where I forget my Gmail password.”
- Tell us something unique and interesting about you that not many may know.
- My Senior year of high school, I almost failed English
- What is your favorite business book and why?
- Good to Great by Jim Collins (affiliate link)
- What is the top characteristic or trait that you look for in people you work with?
- What is something you believe, but few others agree with you?
- People seem to brag about how many hours they work in a week, but once you get past 30-40 hours a week, I almost think it’s a sign that you need to look at all the things you’re doing, and re-focus.
How to contact Dayne:
You can learn more about Dayne and his ghost writing business at GhostBlogWriters.com.
Thanks for listening!
We appreciate you spending your valuable time with us!
If you enjoyed this episode, and we hope you did, please share it using the social media buttons to the left.
Also, please leave a rating and review on iTunes and Stitcher. It will help others like you discover the show more easily, and we’d be really grateful! If you’re not sure how to submit a rating and review on iTunes, check out this blog post for instructions.
If you have any comments or questions, feel free to post them in the Comments section below or email me.
Thanks again for listening and now go and grow your business!