Christopher tells us how Snappa.io has garnered over 40,000 sign-ups since the beta launched last July, and how he uses analytics tools to identify the influencers he should reach out to for content marketing.
Today’s guest, Christopher Gimmer, is Co-Founder & CEO of Snappa.io, the easiest graphic design tool you’ll ever use. He’s on a mission to help marketers and small business owners create amazing designs without the help of a graphic designer.
Christopher met his co-Founder and CTO, Marc Chouinard, when they were both working for the Federal government. Christopher was in finance, and Marc was a developer, and they left to start an online business. Christopher wanted marketers to be able to create content without the help of a graphic designer. Less than a year after launch, Snappa.io has ~7,000 active monthly users and nearly 1,000 paying customers, and they still haven’t received any funding.
We’re going to learn how Christopher validated his product idea through customer evaluation, optimized the placement of a Snappa.io modal on StockSnap.io to generate more customers, and used tools like BuzzSumo & Ahrefs to target influencers.
“A lot of people believe you need to raise money to start a business, and I believe it’s definitely not true … if you are to raise money, it’s way better to do it as far along as you can.” (click to tweet)
In this episode, you’ll learn from Christopher:
- How he went from working in finance for the Federal government to running his own graphic design startup
- How surveying customers of his stock image site (stocksnap.io) helped Chris identify graphic design as a pain point in content creation
- How Stocksnap.io and Snappa.io work together to generate leads and create content
- Why settings specific goals and testing with Heap Analytics allowed Christopher to optimize Snappa.io’s placement on StockSnap for lead generation
- How tools like BuzzSumo and Ahrefs helped Christopher target relevant bloggers and get influencers talking
- BuzzSumo can alert you when your competitors are highlighted in a blog, which helps identify where to reach out
- Customers who are converted by an influencer use the tool more than customers converted through StockSnap
- Blogger outreach involves a lot of work upfront for more rewards later on: SEO benefits, brand awareness, and word of mouth advertising
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Resources mentioned in this episode:
- Heap Analytics
- “Made in America” by Sam Walton (affiliate link)
Answers to Quickfire Q&A:
- If you could chat with anyone, dead or alive, who would it be and why?
- Someone like Brian Balfor (currently VP of Growth at HubSpot), who’s really experienced when it comes to growth.
- Name a tool, app, or website that you can’t live without and why.
- “One of my favorite tools has to be Trello … it keeps me really organized … I just find it’s just so simple and just works so well.”
- Tell us something unique and interesting about you that not many may know.
- “Well, the first business I ever started was a student dating website.”
- What is your favorite business book and why?
- “I recently read ‘Made in America’ by Sam Walton, and I just loved that book.”
- What is the top characteristic or trait that you look for in people you work with?
- Constantly learning – “One of my favorite questions to ask in interviews is, ‘What have you learned in the past three months?'”
- What is something you believe, but few others agree with you?
- “A lot of people believe you need to raise money to start a business, and I believe it’s definitely not true … if you are [going] to raise money, it’s way better to do it as far along as you can. Because, one, you’re actually going to know where to deploy that money and, two, you’re going to have a much, much higher evaluation.”
How to contact Christopher:
You can check out the simples graphic design tool on the web at Snappa.io, and you can email Christopher directly at Christopher@snappa.io.
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