Harry tells us how he makes more money (and has more fun) running The Rideshare Guy than he did as an engineer, and how forming meaningful relationships helped him receive hundreds of write-ups.
Today’s guest, Harry Campbell, is founder and CEO of The Rideshare Guy, the largest blog for drivers and other on-demand workers across the world with over half a million pageviews a month. Harry used to be an aerospace engineer, and he started driving for Uber and Lyft as a money-making hobby. In this interview, Harry shares how he turned passion for his hobby into an online business.
Harry adds a personal touch to every part of his business: the brand, the marketing and the direct communication with users. Harry is The Rideshare Guy, and he grows his business through meaningful relationships. He still responds to every email he receives, with meaningful content, and he connects with other people in the the transportation industry via Twitter.
We’re going to learn how Harry transitioned from a full-time engineering job to running an online business, how he grows his business by forming relationships, and how he monetizes his blog content.
In this episode, you’ll learn from Harry:
- How you can turn passion for a hobby into a business
- How Harry built the beginning of The Rideshare Guy while working at a full-time job
- Why Harry tries to connect with people with his face and personality as a major part of his online brand
- Why Harry creates content around the email questions he gets, and how he manages to respond to every email he receives with meaningful content
- If you notice there is little to no content covering a particular niche, that is a potential opportunity
- How Harry has received coverage in hundreds of publications by forming meaningful relationships with beat reporters
- After establishing relationships on Twitter, Harry followed up with reporters using Mail Merge and Gmail
- The value of speaking with authority and credibility on a topic
- How to leverage past publicity to create credibility
- Collaboration is a great way to expose new audiences to your content
- How Harry has positioned The Rideshare Guy as one of the best advertising platforms for companies looking to reach independent and on-demand workers
- How Harry generates additional income through an instructional course at MaximumRidesharingProfits.com
- How Harry informs and monetizes through a marketplace for ride share insurance
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Resources mentioned in this episode:
Answers to Quickfire Q&A:
- If you could chat with anyone, dead or alive, who would it be and why?
- The Points Guy, Brian Kelly, “his site is what I aspire to be … If I could pick his brain or like 30 minutes just talking about miles and points … and 30 minutes on the business side, it would be the perfect mix of business and pleasure.”
- Name a tool, app, or website that you can’t live without and why.
- “Right now I’m really high on Asana … once you get to the point that you have team members and you have projects … it really does pay off to be organized … When you’re really ready to turn your blog into a business, or your side hustle into a business, I think that’s a great tool to use.”
- Tell us something unique and interesting about you that not many may know.
- I do Yoga every Monday morning, and that’s the only time I drive during the week.
- What are the top three skills or characteristics that you look for in people you work with?
- Attention to detail
- What is something you believe, but few others agree with you?
- “I think it’s all about the hustle and the grind … I don’t think a lot of people are willing to do that, and I don’t think a lot of people believe that really just grinding things out and doing hard work will really pay off … There’s no hack to hard work, you just have to go out there and grind and hustle. That’s what’s going to make it happen.”
How to contact Harry:
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