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Episode 30 – How to be creative and what it means to sell your future, with Jason Zook

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Jason tells us how he taps into his creativity, about his newest project BuyMyFuture.com, and the importance of maintaining authentic customer service over time.

Today’s guest, Jason Zook, is best known for being the guy that made over $1,000,000 wearing t-shirts for a living and selling his last name twice. He wrote the first ever fully sponsored book, called Creativity for Sale, and most recently sold his future. We had a great time talking about how everyone can tap into their creativity.

Jason’s current endeavor is all about buying his future. For $1,200, the purchaser buys everything he has created in the past and everything he will create in the future. “What I want is to give someone an immense amount of value, for an amount of money I feel good about.”

It all came from the question, “What if I didn’t have to sell things anymore?”

We’re going to learn how to tap into our creativity, the importance of authenticity, and why sometimes we need to shut out the noise of technology and the internet to come up with our best ideas.

“We focus a lot on customer acquisition tactics … what’s really important is that you make your existing customers as wildly taken care of as humanly possible.” (click to tweet)

“So much of this is embracing the fact that we have this powerful pile of mush inside our skull – It’s so powerful if we give it a chance.” (click to tweet)

In this episode, you’ll learn from Jason:

  • If you just want to be more creative, be open to things – you can be creative in any field
  • To tap into your creativity, try turning off all of the noise – get off social media, turn off your computer and get away from technology if you can
  • The No Bad Ideas Brainstorming Exercise:
    • Get together with another person and a white board
    • Come up with any ideas related to your topic for 45 minutes, without criticism
    • Reflect on your ideas for another 45 minutes, still without criticism
  • “We focus a lot on customer acquisition tactics – what’s really important is that you make your existing customers as wildly taken care of as humanly possible.”
  • I try to pour as much of me into everything I do, because I know I am the 1% difference between every other business similar to mine
  • It’s okay to be polarizing. It will attract people who like your thing, and it will push away people who will cost you money, time and resources.
  • “Good for you, not for me” – don’t try to compete by copying your competitors, focus on what makes you unique

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Resources mentioned in this episode:

Answers to Quickfire Q&A:

  1. If you could chat with anyone, dead or alive, who would it be and why?
    1. I think I would go Benjamin Franklin – “I’d love to know more about that guy, like his ideas, his thoughts, everything.”
  2. Name a tool, app, or website that you can’t live without and why.
    1. The Letterspace App: “I write about 500 – 2000 words per day, but that app is beautiful, simple, it removes all editing tools. It’s my go-to.”
  3. Tell us something unique and interesting about you that not many may know.
    1. “I went through a big phase in high school of dying my hair”
  4. What are the top three skills or characteristics that you look for in people you work with?
    1. Consistency, or the ability to launch
    2. Authenticity
    3. Fearlessness
  5. What is something you believe, but few others agree with you?
    1. I really strongly believe anybody can do anything if they put their mind to it … I was nobody 10 years ago, and then I made $1 million in the recession getting people to pay me to wear t-shirts.

How to contact Jason:

You can go to JasonDoesStuff.com to get on Jason’s e-mail list and check out the other awesome stuff he’s working on.

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