Ravi tells us how to build your email list with a good lead magnet, how to ‘productize’ your service, and how to create content with the goal of offering a valuable membership service.
Today’s guest, Ravi Jayagopal, is co-Founder & co-developer of DigitalAccessPass.com, a membership plugin & marketing platform for WordPress.
Ravi also hosts the SubscribeMe.fm podcast, and he is the author of two books: “Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses & Recurring Subscriptions,” which he just launched this year. He also wrote “No Business Like E-Business.”
Ravi walks us through an important sequence he believes content creators should go through – which he calls the Commitment Ascension Model (CAM) – to attract consumers to your online product. Then, he teaches us how to take advantage of our email list and incorporate our products into an online membership service.
We’re going to learn how to build an email list with a lead magnet, how to ‘productize’ your service, and how to create content with the goal of offering a valuable membership service.
“People don’t pay for content, people are paying for perspective.” (click to tweet)
In this episode, you’ll learn from Ravi:
- The history of online membership and content protection
- The pros and cons of freelancing versus subscription models
- Ravi’s different, self-styled product models:
- D.O.G.P.O.O. = Do Once, Get Paid Only Once
- D.O.S.A.A. = Do Once, Sell Again & Again
- How to “productize” your service – or how to turn your service into a re-sellable or subscription product
- If you’re using a subscription model, then you have to create all of your content with your members in mind
- Ravi’s “Table of Contents” method for approaching content creation – regardless of what you’re making, break it down to each topic
- Constantly work to position yourself as an expert in your field
- Always be collecting e-mail addresses, even before your product or service launches
- You have to have a lead magnet, something of worth you exchange for an e-mail address, to sell your list
- When you start selling your own products, follow up your lead magnet with a one-time digital product before providing a subscription product – this is what Ravi calls the Commitment Ascension Model (CAM)
- When you do offer a subscription, provide a clear and transparent roadmap of what you will create
- Don’t create tangental content – it should all add up to one greater library
- How DigitalAccessPass.com helps you manage membership tiers, scale as you grow and create an affiliate program
This episode was brought to you by Audible.com
The Go and Grow Podcast is supported by Audible.com.
You love listening to great content. So why not listen to your next book, instead of reading it?
Audible.com has over 180,000 titles to choose from for your iPhone, Android, or tablet.
Get your free audiobook download and free 30-day trial now at audibletrial.com/goandgrow.
Resources mentioned in this episode:
- DigitalAccessPass.com
- SubscribeMe.fm podcast
- “Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses & Recurring Subscriptions” by Ravi Jayagopal
- “No Business Like E-business” by Ravi Jayagopal
- Camtasia Studio (1h 1m)
Answers to Quickfire Q&A:
- If you could chat with anyone, dead or alive, who would it be and why?
- “As an entrepreneur, I want to chat with Steve Jobs … but as a human being, I’d want to chat with my dead parents.”
- Name a tool, app, or website that you can’t live without and why.
- “At the expense of sounding pompous, it’s DigitalAccessPass … Not only because we sell it, but because I use it every day.” A non-DAP one: Camtasia Studio
- Tell us something unique and interesting about you that not many may know.
- “I owe all of my success to being a spammer.”
- What are the top three skills or characteristics that you look for in people you work with?
- A huge hunger for learning and doing
- They have to be technically savvy
- They have to be passionate about what they are doing
- What is something you believe, but few others agree with you?
- “That I’m very good-looking.”
How to contact Ravi:
Ravi’s podcast is SubscribeMe.fm, and you can find his book at SubscribeMeBook.com. If you want to look into a subscription model and introducing a membership site, check out DigitalAccessPass.com.
Thanks for listening!
We appreciate you spending your valuable time with us!
If you enjoyed this episode, and we hope you did, please share it using the social media buttons to the left.
Also, please leave a rating and review on iTunes and Stitcher. It will help others like you discover the show more easily, and we’d be really grateful! If you’re not sure how to submit a rating and review on iTunes, check out this blog post for instructions.
You’ll never miss another episode if you subscribe to the Go and Grow Podcast on iTunes, Stitcher, Soundcloud, or the podcast player of your choice, and sign up for our email list below. Just do it! 
If you have any comments or questions, feel free to post them in the Comments section below or email me.
Thanks again for listening and now go and grow your business!