Paul tells us how to launch an online course, market it with content, and increase your passive income.
Today’s guest, Paul Jarvis, is a freelancer evangelist and founder of Creative Class, an online class that teaches freelancers how to run their businesses better. Creative Class has over 1700 students and counting, and it has accrued over $300,000 to date.
Paul launched a freelance web design business in the ‘90s and has worked with big companies like Microsoft, Yahoo and MTV, and online entrepreneurs such as Danielle LaPorte, Alexandra Franzen, Marie Forleo and Kris Carr.
He’s also an avid writer, penning a bestseller just a year-and-a-half after writing his first book. He has written articles for every major business publication and his words reach over 100,000 people every month.
Creative Class teaches people who use their creativity to work for themselves and do business better by teaching them about sales, automation, marketing, positioning, and pricing. Classes are offered through a combination of video, audio and text, because people learn in different ways. In addition to 12 lessons, the community has a dedicated Slack channel and can join a monthly Q&A with Paul and special guests.
We’re going to learn how Paul launched a small course then scaled it over time, strategies for content marketing, the importance of continually marketing content, and tips for building your own online course.
In this episode, you’ll learn from Paul:
- Strategies for content marketing
- Why taking inspiration from outside of your industry can help keep things new
- How to approach the business of freelancing – “A lot of it comes down to figuring out just the best way to communicate,” says Paul.
- How to communicate your own value
- The importance of listening to your audience
- That the first step to starting an online course is finding the topic that is both something you know and something people will pay for – “Pay attention to what people come to you for,” says Paul
- It’s better to launch a small course than to eventually launch a big course
- That it’s hard to test a course unless someone is paying for it – people paying for the content value it more
- The more support you have to deal with, the less money you are going to make. Pay attention to the flow of information.
- You can launch something multiple times.
- You should market your product more than you work on your product – and then keep marketing
- Consumers can forget about your product if you don’t continue to market
- There are two revenue ceilings for freelancers that Creative Class attempts to break through:
- Hourly rates. Your money is capped by how many hours you can do. If you charge by project or value, then you get past this ceiling.
- Working with specific clients. Go from creating a product for one client to creating a product for many clients.
This episode was brought to you by Audible.com
The Go and Grow Podcast is supported by Audible.com.
You love listening to great content. So why not listen to your next book, instead of reading it?
Audible.com has over 180,000 titles to choose from for your iPhone, Android, or tablet.
Get your free audiobook download and free 30-day trial now at audibletrial.com/goandgrow.
Resources mentioned in this episode:
- Creative Class
- Chimp Essentials
- Invisible Office Hours
- Mail Chimp
- Stripe (process payments, 10:00)
- Teachable (previously Fedora) (11:30)
- Restrict Content Pro
Answers to Quickfire Q&A:
- If you could chat with anyone, dead or alive, who would it be and why?
- Probably Ev Williams, the founder of Twitter and Medium. “He’s a cool guy, and he’s a vegan as well.”
- Name a tool, app, or website that you can’t live without and why.
- Gmail. “It just works.”
- Tell us something unique and interesting about you that not many may know.
- “I own a generator, because the power goes out in my house all the time.”
- What are the top three skills or characteristics that you look for in people you work with?
- “Problem solving is the biggest sign of intelligence, for me.”
- “Being driven is another one … I can’t micromanage people.”
- Fun! “I hate working with people who don’t have fun, because I have so much fun doing what I do!”
- What is something you believe, but few others agree with you?
- “Probably veganism. I don’t believe in eating animals.”
How to contact Paul:
Thanks for listening!
We appreciate you spending your valuable time with us!
If you enjoyed this episode, and we hope you did, please share it using the social media buttons to the left.
Also, please leave a rating and review on iTunes and Stitcher. It will help others like you discover the show more easily, and we’d be really grateful! If you’re not sure how to submit a rating and review on iTunes, check out this blog post for instructions.
If you have any comments or questions, feel free to post them in the Comments section below or email me.
Thanks again for listening and now go and grow your business!